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IMMERSIVE EXPERIENCES

Some of the most exciting projects I've been asked to work on have been immersive experiences. A big part of Microsoft Experience Centre marketing was establishing dedicated experiential zones for new or popular Xbox titles, co-promotion with movie and game studios, and their Surface, Office or new AI products.

I've also had the opportunity to propose immersive experiences for other film studio and streaming clients.

Barbie 2023 Microsoft Co-Promotion - Sydney

Original 3D renders and composite graphics proposal

SIMULATOR REAR.jpg

Actual experience photos

Forza 2024 Motorsport Promotion - Sydney

Actual experience photos

Star Wars Outlaws 2024 Ubisoft Co-promotion - Sydney

Original toolkit - promotion proceeded largely as shown

Sample renders

Minecraft 15 Year Anniversary 2024 - Immersive experience in New York, London, Sydney & Seattle

Required the construction of lifesize characters and props for four unique locations

New York City render

Sydney render

London render

Seattle render

Full toolkit - promotion proceeded as shown

Minecraft 2019 Theatre Takeover - Sydney

Original toolkit - promotion proceeded as shown

Sample renders

Deadpool & Wolverine - Cinema Takeover (proposed)

Entire 3D model of cinema, buildings and street, built and populated with character art

Movie of cinema model

The Garfield Movie 2024 Themed Activity Zone for Shopping mall forecourts (proposed)

Amazon Immersion Dome - SXSW 2023 (proposed)

The dome was split into 4 sections simulating areas in a house: a bedroom, a home theatre, a bar and a living room. Using LED

screens and 3D projectors, the generic block furniture could change between various different Amazon Prime IPs

Immersion Dome Presentation

Sample renders

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