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In what seems like a previous life, I studied to be an English and History teacher, and in so doing, realised a theory that’s helped me throughout my life. The power of “why”. For context, I came to discover that doing literary analysis is essentially about the “why?” Why do the characters behave as they do? Why do events unfold at particular moments within the narrative? Why did the author write this story in the first place? Depending on the expertise of the writer, we

When people in our industry think of retail, they often do it holding their nose. Everyone wants to work on brand advertising, and why...

One of the questions I’m asked often in social gatherings is, “What’s the difference between marketing and advertising?”, which is my...

Your brand is more than a logo, it's a far more nuanced and complex creature…