ABOUT
Hi, I'm Pete Owens
I've had many years in the Sydney Ad industry including everything from retail coms to online and long-form video production, for major international and domestic clients such as those shown below.
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All of these brands require focused analysis of each brief and its specific objectives. I then respond with a presentation of strategic creative concepts, key messaging, tone of voice, visual guidance and integrated execution across all potential media including press, POS, motion, online and social. On brief, on brand, on time.​​
On a daily basis, I use the Adobe Creative Suite for every hands-on project I’m given, so the combination of InDesign, Illustrator, Photoshop and After Effects equips me to handle just about any task in print and digital.
Where print is required, I have a full understanding of pre-press, four colour process, special inks, dielines, varnishes and embosses, and everything else required for an optimal print outcome.
For motion graphics, I make digital coms from my own developed assets, or with supplied elements, and even full video production with a knowledge of necessary frame rates, format encoding and screen ratios. I regularly use Strata 3D and Cinema 4D to model immersive, experiential environments.
I thrive in teams that are positive, agile and aren’t afraid to punch above their weight, and I’m happiest leading, or just being among people with intelligence, imagination and mutual respect. More than anything, I love to receive a brief, analyse it thoroughly, see it through the consumers’ eyes, present an innovative and compelling strategy to an enthusiastic client, and then execute it to a receptive market.
